From a young age, Clay, founder of Brute Magnetics, had an entrepreneurial spirit. What began with a childhood lemonade stand led to various other enterprises throughout his growing up years. He also had a keen interest in metal detecting and treasure hunting. He discovered that back in the 1960’s his father had used a military surplus magnet to search for metal objects in local lakes. This piqued his interest. He tried using a ferrite magnet but found this type to be inferior. After researching the market, he discovered there were few good options available. This began his quest to develop a stronger, more efficient fishing magnet. Along with his engineer father, they worked on various designs using neodymium magnets. Through trial and error the current Brute Magnetics product line was created. It is a true family-run business with three generations actively participating in operations. What started in a garage has grown to a 6,000 square foot warehouse in North Georgia.
